Thursday, 10 January 2013

Tips and Tools in SEO Competitive Analysis

It's insufficient that you only do suitable keyword research to make sure you're focusing on the proper keywords that the majority of people make use of to find your goods and services.



What you also need to do is to make an SEO competitive analysis. By means of this, you'll find a far better idea if the keywords you're concentrating on can be hugely competitive or not and the other option that can be done is to try out some other keyword phrase research.



Before you can validate the competitiveness of a keyword, there certainly are a lot of points that you have to take into account initially. The number of competing websites that uses exactly the same keyword on their sites is one of the oldest indications that most people in the SEO sector make use of.



If you're wondering how you will do that, the answer is simple, you only need to type your keyword into Google search bar and put quotation marks around it and you will observe all websites that use the same keyword on their website. Clearly, when you notice a few number of search results, then it just implies that the keywords you happen to be targeting might be of very low levels of competition.



Nonetheless this measure simply informs you the amount of websites might be targeting the same keywords, yet what it doesn't tell you is how well they have optimised their web site.



What counts most is the competition on the first page of Google. That's where the money is made and that's where you'll find the top competitors.



You could achieve results even if you are not the best SEO on the planet. What's more essential is that you struggle hard to be much better than the website which is currently leading on the first page of Google for a specific key-phrase.



The next step for your competitive research is to examine the backlink report of your competitors. You should consider the backlinks as they serve as the number one SEO factor.



Majestic-SEO or SEOMoz's OpenSiteExplore are several of the tools that you can use so as to verify the back link information of your competitors. By doing so, you will observe what anchor text your rivals work with and this can even be an excellent indication on what type of keywords they're paying attention to.



Take into account that size matters most of the time. Small groups will always be overpowered by big sites with so many indexed pages.



You can perform a site-search on Google if you want to see how many indexed pages that your competitor features. Google will provide you with the actual quantity of web pages they currently have in their index for that particular domain once you type site:domain.com into the search tab.



In Perth SEO Company, we make things simpler for you as we use a program named Market Samurai which is capable to do all the things which are mentioned previously.



Additionally, this software will provide you with the number of sites that make use of the keyword in the title tag, in the anchor text together with the number of other relevant SEO details like the PageRank or the overall number of referring websites as well as the value of a certain keyword in accordance with Google Adwords costs per click.

9 comments:

  1. I own a small business for several years now, and I think this can really help improve my company and expand for the next year...seo melbourne

    ReplyDelete
  2. Clearly, when you notice a few number seo resellers of search results, then it just implies that the keywords you happen to be targeting might be of very low levels of competition.

    ReplyDelete
  3. Well, really, Market Samurai has been a boon to all the internet marketers and owners who want to increase traffic to their websites.
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  4. good point. keyword research is just of the many analysis steps to do. Webmasters should also be familiar with other SEO tools that work like the all in one SEO Colibri tool, Google webmasters, tools, etc...

    ReplyDelete
  5. Social media becoming very famous now a days ,it is very user friendly and it is used to communicate with people and also advertising purposes.
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  6. it's actually a knowledge full post. thanks to shear . this post has removed my a number of wrong thing . i thing if you to-do your acctivetice you will achive much popularety.. at last..thanks.
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    ReplyDelete
  7. The best option is to opt for SEOMoz and other services (Los Angeles SEO Company) and there you can add your competitors websites where you can analyze them very easily. you can check with their keyword rankings, backlinks, pages indexed and much more.

    ReplyDelete
  8. Definitely liking ahrefs now. I think MOZ is dying....



    -D
    Seo firepower
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    ReplyDelete